Friday, October 8, 2010

Zenith - a transmedia conspiracy film

Zenith is a 2010 American psychological thriller about two men attempting to solve the same conspiracy theory. The title refers to a grand 'Zenith Conspiracy' formed by the film's protagonist, Ed Crowley. The film also utilizes an alternate reality game and transmedia storytelling to augment its narrative. (wiki page)


 Ed Crowley's Tape 6

Starting from a fictional recreation of Stanley Milgram's Obedience to Authority experiment, Zenith plunges into exploring multifaceted dimensions of the human experience. The film follows two parallel stories - of father and son - now, and 40 years into the future. Searching for the same elusive conspiracy, both father and son find no answers; instead, their journeys unravel their lives and force them to look deep and hard at themselves and their surroundings. In the end, they are both confronted with the same Faustian bargain - but each one chooses a very different path.

Sidenote: The main site will lead you down a handful of related media and interactive sites. I understand the intent but the end product can be too confusing - it's like the choose your own adventure books on steroids. I wouldn't be surprised if transmedia films would be the next trend, right behind all the 3D movies.  Personally, I think it's too much work, I watch movies for its entertainment value. You'll have to decide for yourself.

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