Friday, October 8, 2010

Zenith - a transmedia conspiracy film

Zenith is a 2010 American psychological thriller about two men attempting to solve the same conspiracy theory. The title refers to a grand 'Zenith Conspiracy' formed by the film's protagonist, Ed Crowley. The film also utilizes an alternate reality game and transmedia storytelling to augment its narrative. (wiki page)

Trailer

 Ed Crowley's Tape 6


Starting from a fictional recreation of Stanley Milgram's Obedience to Authority experiment, Zenith plunges into exploring multifaceted dimensions of the human experience. The film follows two parallel stories - of father and son - now, and 40 years into the future. Searching for the same elusive conspiracy, both father and son find no answers; instead, their journeys unravel their lives and force them to look deep and hard at themselves and their surroundings. In the end, they are both confronted with the same Faustian bargain - but each one chooses a very different path.

Sidenote: The main site will lead you down a handful of related media and interactive sites. I understand the intent but the end product can be too confusing - it's like the choose your own adventure books on steroids. I wouldn't be surprised if transmedia films would be the next trend, right behind all the 3D movies.  Personally, I think it's too much work, I watch movies for its entertainment value. You'll have to decide for yourself.

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